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How do you buy alcohol direct from manufacturer?

I am living in Wisconsin and about to open my own cigar shop. Besides cigars we’re also going to be selling exotic and microbrew beers (bottles, not tap), nice wine, and hopefully some rums, scotches, and cognacs.

Although I know where to get all the cigars from, I have no idea where to get the alcohol. I have relationships with cigar distributors, but don’t know how to get ahold of those wine/beer distributors. Anyone know how this is done? I’d like to get these drinks at vendor prices so I can price them fairly.
Thanks for the great advice and links so far. I am already planning on getting a liquor license, so that is in the works.

The cigar industry has a lot of ‘Cigar Reps’ who work for the cigar companies. You order all your cigars/products through them. I’m wondering if there are alcohol reps also, and how you find them.

Before you go toying around with alcohol in your cigar shop you need to make sure you are not required by law to acquire a license. You may need a separate license for the booze than you would for the beer and wine.

http://www.revenue.wi.gov/html/business.html

I found this website pretty easily on google. I don’t think you will have a hard time finding the information you want. Also make sure you check the green box on the right for additional links, I’m pretty sure I saw something on there for vendors.

Good luck in business!

Famous Smoke Shop Cigar Expo 2008 Vendors – Part 1

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