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When some people think of marketing, they get a glazed look in their eyes, unsure of what that really is. A few will quote infamous lines about how evil corporations market their products without any real conscience. They think of polished people doing polished presentations in a polished office somewhere.

Dark suits spouting statistics about why this sale or that sale works, and what techniques are most successful. You know the typical movie scene – cups of coffee scattered on the table, flip charts and piles of paper clutter the room – used to be all done under a haze of cigar smoke. Just a window into the past, now. Marketing a business that way, in the 21st century, just won’t catch a consumer’s eye.

In the new century, those insulting TV commercials and doctored photo ads just won’t satisfy the modern consumer. We’re too jaded. To be effective in marketing to potential customers in the 21st century, you have to reach people on the go, on their laptops, their cell phones, home computers and Blackberries. No more of what’s called interruptive media such as television and radio commercials.

Now, each consumer has an electronic identity, so you can customize your marketing to them, and deliver it directly to them, at their convenience. They shop online, seeking more and more specifically designed products and services to fit their needs. They will search the country and the world, if need be, to find what they want. It’s all available at the click of a mouse. If you have done your homework, you know who your customers are and have a good idea of what they want. Now you can tailor your marketing – your selling – directly to them.

Take advantage of all the tools at your disposal to help you know your target and manage your sales. Software for your site can count hits and monitor all aspects of your sales history, to help you know if you’re going in the right direction. The crunched timeline of working on the Internet not only means you can get your product or idea out there faster, but you can get customer feedback on it faster, too! Use the speedy turnaround time as an advantage over your snail-mail competition.

About the Author:

Richard Lee is an expert at moving beyond the hype and helping people make real money on the Internet. His blog can help you get more traffic, raise your conversions and make more money right away. Visit now to get his free report, “The 6 Fastest No-Cost Ways to Dramatically Increase Your Traffic.”

Article Source: ArticlesBase.com – Business Marketing for the 21st Century

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Everyone knows that Cuban cigars are the most coveted cigars, renown worldwide for their smoothness and rich flavors. Indeed, Cuban cigars are so prized that many illegitimate dealers have been known to sell fake Cubans to unsuspecting cigar smokers. How do you tell if what you have is a fake or the real thing? First, make certain that you purchase your cigars from a legitimate dealer. Buying from your local tobacconist or a reputable mail order business can protect you from forking your money over for a box of fake cigars.

If you have an opportunity to purchase a box of purported Cuban cigars, but have your doubts, take the time to examine the box before purchasing it. Here are a few tips to help you spot the fakes from the real thing.

The most important thing to examine is the box. Authentic Cuban cigars will contain a green and white warranty seal on the left front side of the box. The seal will contain an insignia that has a picture of a shield and a hat. On the upper right hand corner of the box, you should find a white sticker that is placed diagonally with the word ‘Habanos’ printed on it. The overall appearance of the box should be neat and clean. If the box appears damaged, smudged, frayed, or marked, avoid it. If the color of the box is dull, don’t buy it. Even if the cigars are the real things, their quality may have suffered in transport. If you are in the market for Cohiba, Trinidad, or Q’dorsay brand cigars, know that all authentic Cohiba’s will contain the green and white warranty seal on the right hand side of the box.

On the bottom of the box of cigars, you should find a heat stamp with the words ‘Habanos.’ The heat stamp should be impressed onto the bottom of the box. Fake Cuban cigar boxes often find other ways to imprint this label, such as using rubber stamps or paper labels. You should also find a factory code stamp at the bottom that is stamped in green, blue or black ink. This stamp will tell you when and where the cigars were rolled.

If you can open the box, take the time to smell the tobacco. Cuban cigars will have a deep, rich aroma, unmistakable to dedicated cigar aficionados. If the smell is off, or very weak, chances are you do not have a box of authentic Cuban cigars in your hands. The cigars should be facing the same way, and the top row may appear slightly flattened. The caps on all the cigars should appear identical, and the foot of each cigar should be cut clean. The bands on all the cigars should also be identical, and should be arranged so that they face the same direction. If allowed, test the cigars out by pressing down on them. Feel along the entire length of each cigar, checking for soft or hard spots. The cigars should feel firm yet pliable.

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Article Source: ArticlesBase.com – Cigars: How to Buy Cuban Cigars

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